Posted on Oct 27, 2022

No one wants to be a part of an organization where they are just a number. People join membership organizations to feel like they are part of a community and something bigger than themselves. Just being a nameless face in the crowd can be disheartening and can lead to people not renewing their membership.

To combat this problem, you have to focus on personalizing your member journey throughout the entire experience. When you cater to your members and make them feel valued, you build loyalty, trust and long-term retention.

Segment Your People

With modern membership platforms today, you can create a personalized approach and make a lasting impression from the very first touchpoint. Start by identifying data sets you need to collect in order to manage your members. For example, you may be interested in segmenting your members by Areas of Interest. Other ways of segmenting can include tagging members or prospective members with category tags, such as sponsors, organizational members, subject matter experts, etc. in order to offer more customized onboarding sequences.

Collect Data and Gain Insights

With all of your member data in one central location, it's easy to keep your membership information organized. It also allows you access to real-time analytics that tell you what is working and what isn't working. This leads to actionable insights that can help you improve the member experience and retention on all levels. You'll be able to measure your progress toward your goals and have a 360-degree view of your membership to keep a pulse on what matters most. Bonus: you'll be able to personalize your communication and member experience even more when you have this data.

Member Engagement and Retention

Modern membership systems today allow you to deliver an exceptional membership experience with a host of integrated tools. Unified, self-serve platforms deliver member experience as part of your organization in a seamless, easy-to-use way that makes it easy to get resources and see announcements. Communication to your entire organization is simple, customized, and easy to manage.

Still on the fence? Here's a quick overview of some features you can use today for associations and member organizations:

  • Custom member directories: customize directory views and search filters to what matters most to members
  • Community and special interest groups: satisfy your diverse membership by allowing them to join special interest groups for deeper connections
  • Activity feed: make it easy to catch up on and know what is going on at a glance
  • Email notifications and alerts: reach out to members when certain things need their attention
  • Easy renewals: give members a frictionless renewal process by using tokenized links that do not require a login
  • Event information and registration: create personalized event invitations and email sequences that allow a custom feel to the recipient
  • Automated onboarding customized based on membership types
  • Targeted email segments based on event, committee or committee participation

As you grow your organization, it's vital to leverage tools like MemberNova to help you multiply your efforts. A little bit of work upfront can make for an efficient, yet personalized experience for your members. It all comes down to using the right tools to help members feel like they are the most important member of all!