Did you know that you only have 5 seconds to capture the attention of your website visitor, and that once they leave, the chances of re-engaging are very low. Here are 5 tips to engage your visitors right away, and keep them coming back.
We get a lot of emails from customers asking for tips on how to improve their websites and overall website experience, which is why we thought we'd share some best practices:
- Be visual
Capture the attention of your visitors with imagery, photos of your member activities, projects, etc. After all, actions speak louder than words and showcasing your association from a visual standpoint not only promotes your group more effectively but also helps visitors get a better sense of what you’re all about, without having to skim through text! The built-in photo albums in MemberNova are a great way to showcase your activities, and with our web editor, you can easily drop in images alongside your text anywhere.
- Content is King - Update it often!
Content is King & Currency is Queen! The real factor that drives a website towards becoming popular and successful is freshly updated content throughout the site. If visitors are presented with outdated information, they have no reason to stay on your site to learn more, let alone return. Potential members may feel that your organization is really not that active, even if that is far from the truth. Of course updating content on a regular basis is difficult if you have to rely on a webmaster. With no technical expertise required, updating your website on MemberNova is hassle free!
- Make it easy to navigate
Your website is the hub of information and the first place visitors come to learn more about your association. If they can't navigate from one page to another or find the information they are looking for easily, they'll associate their negative experience with your group and this impacts your bottom line of recruiting and retaining members. When creating website themes and templates, we always think about the user experience first, which is why all of our layouts, menu options and website templates allow you to build professional and beautiful websites that are easy to navigate through.
- Go mobile
Did you know that 17.4% of global web traffic comes through mobile devices, such as smartphones and tablets? The majority of people are online on their mobile devices and not optimizing your website for such devices means you aren't reaching your potential members. Today, mobile optimization for websites is not a 'nice to have', it is a demand that must be met and this is why all MemberNova websites are optimized for whichever device a visitor may use.
- Be easy to find
The "if you build it, they will come" mantra might have worked before but it no longer applies! To attract visitors, your website must rank high in search engines. Not only does MemberNova automatically generate meaningful permalinks for each page on your website, but you can also define your meta tags to generate even more organic traffic. We dominate all major search engines, so having a MemberNova hosted website means your club will always rank high and be visible in all search results.